For a group work project at school, we created a website for SYOWA, a luxury chocolate gift exclusively for seniors. SYOWA is a milk chocolate with a traditional taste and moderate sweetness, but made with the finest ingredients. The logo was created using the Roman alphabet "SYOWA" to create a classic "Showa(昭和)" image while at the same time creating a sense of exuberance in line with the demand for gifts.

The objective is to extend the current demand for Valentine's Day gifts, which is mainly among younger people, to the older generation. The target group is men and women born in the early Showa period in their 60s to 80s. The concept is based on "luxury" and "melancholy". This website displays one page at a time to express a story, and allows visitors to read about the production process, concept, and thoughts of "SYOWA."